Our Creative Process

Promotional products are amazing items used to interact with your tribe, engage your followers and customers.  Over the years, the marketplace has become complacent in how they use these products.  It's easy to pop your logo on an item and hand them out to create a top-of-mind experience, but if you scratch just a little bit below the surface, promotional products if used differently, are incredibly effective.  They are powerful, creating a bond between the giver and the recipient.

At Hill Creek Marketing, we have a passion which drives us to capture the attention of your audience. We have identified 82 elements that build an effective creative marketing campaign. We draw from these and use these elements to create solutions that will engage and drive your desired outcome.  These are listed on our Periodic Table of Creative Elements.  We look at the culture of your organization, your brand, and what differentiates you from your competition.  By doing this deep dive, and understanding your objectives, we are able to engage the target audience with a campaign and messaging that connects at a deeper level, that builds trust and relationships with purpose.

Consider working with us to measurably expand your reach in creative and innovative ways.

 

Featured Blogs

  • The Power of Perceived Value

    The Power of Perceived Value

    In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

  • Case Study: "Single Use" Pens for COVID-19

    Case Study: "Single Use" Pens for COVID-19

    In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread ...

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